"What shall I write in my Author Newsletter?" is something we get asked all the time.. so here are 20 ideas that might give you some help to write a newsletter.
Behind-the-Scenes Content in your Author Newsletter
Writing Updates: Share progress on your latest book, including word count milestones or a sneak peek at your writing process.
Character Spotlights: Introduce a character from your book, including their background, personality, and inspirations.
Setting Insights: Reveal details about a unique setting in your story and its real-life or imagined inspirations.
Research Adventures: Share fun or unusual facts you’ve learned while researching for your books.
Workstation Tour: Show readers where the magic happens with photos or a short video of your writing space.
Reader Engagement
Fan Shout-Outs: Highlight fan art, reviews, or letters from your readers (with their permission).
Polls and Surveys: Use your Author Newsletter to ask readers for input on character names, cover designs, or future story ideas.
Reader Questions: Answer frequently asked questions about your books or writing journey.
Reading Recommendations: Share books you’ve been reading and loving lately.
Discussion Prompts: Start a conversation by asking your readers about their favorite books, characters, or genres.
Exclusive Content
Short Stories or Deleted Scenes: Why not use your author newsletter to provide an exclusive piece of writing not available anywhere else.
First Looks: Share an early excerpt from your upcoming book or the first chapter of a new series.
Book Covers: Reveal your new book cover to newsletter subscribers first.
Author Commentary: Offer insights or reflections on a specific chapter or scene from one of your books.
Freebies: Share printables, wallpapers, or other small perks for your fans.
Promotions and Events
Special Offers: Announce discounts, giveaways, or bundles of your books.
Virtual Meetups: Invite readers to join a live Q&A session or virtual book signing.
Event Announcements: Share details about upcoming signings, conferences, or tours.
New Merch: Highlight any book-related merchandise or limited-edition items.
Milestone Celebrations: Celebrate anniversaries, awards, or hitting bestseller lists with your readers.
Mixing these ideas ensures your newsletter remains fresh and engaging, encouraging your readers to open them and get in touch with you.
Make sure you nurture this audience! They are the people that buy your books.
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