Your website has quietly become the most valuable piece of digital real estate you own. Your website has quietly become the most valuable piece of digital real estate you own. Your website has quietly become the most valuable piece of digital real estate you own.

How do readers discover you in the first place? Most authors immediately think about social media.

READERS CAN’T BUY WHAT THEY CAN’T FIND - Readers now discover authors through search engines, recommendation algorithms, social media, book communities, retailer platforms, newsletters, podcasts, and increasingly, AI-powered tools like ChatGPT.

I go to quite a few author events, so I don’t say this lightly. I am really excited about Bournemouth Writing Festival. I’m attending, speaking and sponsoring it this year, and the more I look at what they’ve put together, the more I think this could become one of my favourite events in the author calendar. It runs from 24 to 26 April 2026, and from everything I’ve seen, it feels like much more than a standard writing conference. It feels like a festival, not just a conferenc