Where to Promote Your Book: Top Sites for Authors
- Stuart Grant
- Apr 11
- 3 min read
Publishing your book is only half the journey—getting it in front of readers is the next big step. Whether you're launching a new title or promoting a backlist book, these book promotion sites are trusted by indie authors for delivering results.
📢 This post is part of our Ultimate List of Tools for Authors. Explore it for everything from writing tools to email marketing platforms.
🚀 1. BookBub
Best for: Massive reach and credibility with readers
BookBub is the gold standard in book promotions. Their Featured Deals can drive thousands of downloads or sales in a day—but they’re selective, and pricing varies by genre. BookBub Ads are also a powerful tool when used strategically.
📰 2. Written Word Media (Freebooksy, Bargain Booksy, Red Feather Romance, and more)
Best for: Wide genre coverage and pricing flexibility
Written Word Media operates several niche promo sites (like Freebooksy and Bargain Booksy) and lets you reach targeted readers across genres. Their bundles and discounts make it easy to stretch your promo dollars.
📬 3. BookFunnel
Best for: Reader magnets, newsletter swaps, and bundles
BookFunnel helps you deliver lead magnets, ARCs, and bonus content to your readers. Ideal for growing your email list and collaborating with other authors in your genre.
🤝 4. StoryOrigin
Best for: Group promos and newsletter swapsVisit StoryOrigin →
StoryOrigin offers tools for newsletter swaps, cross-promotions, universal book links, and review distribution. A strong all-in-one tool for list building and networking.
🧲 5. BookSweeps
Best for: Genre-targeted giveaway campaignsVisit BookSweeps →
BookSweeps specializes in curated giveaways and author list-building opportunities, especially in genre fiction. Their giveaways often attract thousands of targeted subscribers.
🌍 6. Book Barbarian
Best for: Sci-fi and fantasy promotionsVisit Book Barbarian →
If you write sci-fi or fantasy, Book Barbarian has a strong and engaged reader base. Great for free or discounted promotions.
💌 7. Robin Reads
Best for: High-converting paid promoVisit Robin Reads →
Robin Reads is known for strong open and click-through rates. Their curated list means they only accept books that meet certain quality standards, but the payoff can be great.
📈 8. Hidden Gems
Best for: ARC reviews and early feedbackVisit Hidden Gems →
Hidden Gems helps you distribute ARCs and collect honest reviews on Amazon and Goodreads. Their tracking system filters out non-reviewers for better results.
📚 9. Awesome Gang
Best for: Affordable exposure for any genre
Awesome Gang offers both free and paid promo options with a decent reach, especially useful for authors on a tight budget.
🎯 10. HelloBooks
Best for: Targeted deals and author list building
HelloBooks sends genre-specific deals to its engaged reader base and offers list-building giveaways. Ideal for genre authors looking to grow their newsletter audience.
📖 11. The Fussy Librarian
Best for: Genre-specific targeting
Their newsletter segments by genre and reader preferences, so you’re getting in front of the right audience. Popular among romance, thriller, and mystery authors.
🧠 Final Thoughts
Book promotion is all about testing, tracking, and finding the best mix of reach and ROI. Start with one or two promo sites that match your genre and goals, and scale from there.
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